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There are four components to any successful web presence:
 A professional looking website  A strategy to draw in visitors  A compelling message  A process to convert visitors into leads and leads into consumers Studies show that only 3% of those visiting a website selling products or services are ready to purchase. That means a relationship has to be built with the other 97% to keep them coming back until they are ready to buy, join or subscribe. That draw might be in the form of information that changes on a regular basis, subscription to a newsletter, RSS feed or blog postings. Visitors might be asked to opt-in to receive promotional, seasonal or sales materials.
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