Getting listed on Page 1 of the major search engines takes deliberation and know-how as well. Nearly 75% of searchers use Google (46%) and then Yahoo! (25%) as their preferred search tool.

Does being listed anywhere on Page 1 payoff?

A study by Search Engine Watch gives us this insight: The top three spots get a 62.66% share of visitor click-throughs while those “above the fold”, positions 1-5, earn 73.55% of the clicks by searchers.

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